Mastering Patient Engagement Through Email Marketing

Creating lasting connections with your patients goes beyond the routine check-ups and treatments. Harnessing the power of email marketing can be a game-changer, allowing you to provide value and a positive experience that extends beyond the clinic walls.

Your patient email list is a valuable asset and gives you the opportunity to nurture your patients over a long period of time once they leave your clinic. Remember, building trust and providing value is key to a strong patient relationship.

Here’s some tips to improve your engagement. 

• Are you still sending generic appointment and six monthly check-up reminders?
  Take some time to craft engaging content that encourages them to book. Remind them of the importance of regular check ups and how it can save them pain and cost in the long run. You could also offer an exclusive offer to rebook as this encourages patient loyalty and drives re-booking conversions. 

• Educational & How-to emails: Regularly share informative content on oral health tips, treatment options, common misconceptions, testimonials and social proof, upgrades to your clinic etc. Keep it engaging and easy to understand.

• Memorable Greetings: Send on holidays or special occasions such as a patient’s birthday. It adds a personal touch and reinforces your relationship.
  

• Cross-selling: Provides an opportunity to cross-sell to your patients for any additional products you have in-store or online i.e. take home teeth whitening kits.

Building connections with your patients through email marketing is a two-way process. It’s not just about sending messages; you might also receive emails from your patients.

When patients find your emails helpful, they’ll feel comfortable asking questions about dental hygiene. Seize this chance to engage with them. Respond to their emails with tips and advice. Their replies can also be useful to add to the frequently asked questions on your website’s FAQ section.

Depending on the software you are using, you might need to use an email platform to automate these emails. This involves sorting patients into groups (segmentation) and while there’s some initial work to get it up and running, once set, it operates smoothly on its own.

Embrace the digital age to make your patients’ smiles shine, both in and out of the dental chair.