Spend Wisely: Know Your Analytics

Stop wasting money. Understanding your audience and what marketing channels are driving your bookings is so important for dental practice.

Remove the guess work — this is where analytics and tracking come into play, acting as the compass guiding your practice towards success. And it doesn’t need to be overly complicated either.

Here’s some ways setting up proper tracking and analytics can help you clinic.

Knowing Your Patients Better

Analytics give you special information about your patients. It’s like having a secret book that tells you what they like and how they use your website.

It offers valuable insights into their demographics, behaviour, preferences, and engagement with your clinic’s digital platforms. Use this data to tailor your communication and ads to meet their specific needs, ultimately improving booking rates. 

Some questions to think about to uncover insights:

• is the audience you are trying to target actually showing up through your website? Is the marketing you are doing driving in the right patients? Is your messaging connecting to the right type of patient you are wanting to attract?
• What path do patients take to make a booking? Are they visiting other pages on my website? Which page do they usually drop off? Uncover opportunities to improve pages and guide them better to make a booking.

Is Your Marketing Working? 

Tracking enables you to measure the performance of various marketing channels. You can find which platforms are driving the most traffic, generating leads, and ultimately converting into appointments. This way, you can use your time and money wisely, focusing more on the things that really bring in new patients.

• Track how well your organic social posts are doing
• Track which Google ads are giving you the best results
• Track which facebook ads work
• You can even track offline metrics such as print and flyer drops!
• Are my emails driving bookings?

Analytics can also help uncover issues with certain pages, and even more granular, issues on certain devices!

Getting Expert Help

Setting up and understanding all this data can be a a bit tricky initially. Sometimes, it’s best to get help from someone who knows the puzzle really well. Hiring a person or a team who’s good at this makes sure you’re getting the right information and using it to make your dental clinic even better.

In a nutshell, analytics and tracking help you understand your patients and see which marketing tactics are working.